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MELT Nail Studio
A bold appointment-first nail studio website designed around service clarity, style discovery and a fast path from inspiration to booking.
Motion preview of the real MELT website moving from the hero into the interactive vibe selector, recent sets and appointment booking experience.
THE DIRECTION
Beauty without the polished-to-death beauty language.
Challenge & Context
Nail studio websites often collapse into generic beauty templates or dense service menus. MELT was designed to feel more like the studio itself: direct, expressive, visual and immediately bookable.
Design Direction
The interface combines oversized condensed typography, high-energy color blocking, layered nail photography and deliberately blunt copy. The result gives the studio a recognizable digital personality without sacrificing service clarity.
Interaction System
The experience moves from attention to exploration to booking: animated marquee, style-based discovery, recent-set browsing, clear pricing and a structured appointment flow.
BOOKING UX
Make choosing a set feel easier than choosing from a price list.
Clear Service Architecture
Prices, durations and add-ons are separated into a readable menu so visitors understand the difference between gel, builder gel, nail art and extensions without needing to message first.
Vibe-Led Discovery
Instead of forcing customers to know service terminology, the style selector starts from intent — clean, chrome, tiny art, loud, French or surprise me — then points naturally toward booking.
OUTCOME
A booking-first website with a real point of view.
The finished direction gives MELT a digital experience that feels energetic enough to be memorable while keeping prices, services, studio information and appointment actions immediately understandable.
Self-initiated portfolio work created by L30 Creatives. No client performance claims or fabricated business metrics are presented.
NEED A WEBSITE WITH A STRONGER POINT OF VIEW?
Build a web presence designed around your business, not a template.
L30 Creatives offers focused web design with clear deliverables and fixed pricing, with larger custom scopes available when the project requires more.
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