BRANDING

Branding: A complete visual foundation for your business.

Your brand is more than a logo.
We create a focused visual identity that gives your business a consistent and recognizable foundation.

$99 USD · Fixed scope · One-time investment

Start Branding Understand the system

✓ Complete visual identity system ✓ Production vector assets ✓ 72-hour turnaround

IDENTITY SYSTEM CASE STUDY

offday®

SLOW MORNINGS. GOOD COFFEE. offday® YOUR DAILY
DOSE OF GOOD. HOUSE BLEND 250g

SYSTEM COMPONENTS: MARK · LOCKUP · COLOR · SCALE EXPLORE OFFDAY COFFEE

WHAT IS BRANDING?

A logo identifies you. Branding gives the business a visual language.

A logo is a recognizable identifier. A brand identity goes further. It defines how the business appears across different touchpoints through a coordinated system:

1. Logo System

Primary lockup, secondary horizontal lockup, and standalone mark engineered for versatility across digital, print, and physical formats.

2. Color

Curated primary, secondary, and neutral palettes tested for accessibility, contrast ratios, and emotional tone across light and dark settings.

3. Typography

Intentional font pairing specifying headline and body hierarchy scales so every document, website, and deck reads consistently.

4. Layout

Structured spatial rhythm, negative space balance, and content framing principles that make your collateral look intentional.

5. Visual Rules

Clear space boundaries, minimum sizes, and usage rules so external collaborators never distort or misuse your brand marks.

6. Supporting Assets

Digital-ready profile kits, social avatar lockups, and favicon assets formatted for immediate deployment on modern platforms.

ISOLATED APPROACH

A Logo by Itself

An isolated mark leaves colors, typography, spacing, and applications undefined. When you build a website, launch social media, or print materials, every touchpoint looks like it was created by a different company.

L30 CREATIVES APPROACH

A Unified Visual Identity

A complete visual identity coordinates every element in harmony. From your email footer to your website header and packaging, your customers immediately perceive an established, trustworthy, and design-led business.

WHAT’S INCLUDED · $99 USD

Branding: A focused visual identity.

We do not sell isolated logo files. When you purchase Branding for $99, you receive a complete visual identity system structured across three core pillars:

PILLAR 01

Logo System

Three distinct logo lockups engineered for every format, medium, and header context.

▪ Primary Logo The core vertical or centered mark and wordmark combination for primary positioning on website headers, signage, and core collateral.

▪ Secondary Logo A horizontal arrangement tailored for compact navigation bars, mobile screens, email signatures, and tight horizontal banners.

▪ Brand Mark An independent standalone symbol or monogram that functions powerfully on browser favicons, app icons, and social avatars.

✓ SVG, PDF & Transparent PNG vectors included

PILLAR 02

Visual System

The color palette, typography scales, and visual rules that make your business look consistent everywhere.

▪ Color Palette & Hierarchy Primary, secondary, and neutral background palettes with precise HEX, RGB, and CMYK specifications tested for accessibility.

▪ Typography Scale Curated font pairing with hierarchy specifications for display titles, section headings, subheadings, and body copy.

▪ Mini Brand Guidelines A concise, practical reference guide covering clear space margins, contrast rules, background rules, and brand boundaries.

✓ Full commercial ownership rights included

PILLAR 03

Brand Applications

Ready-to-use digital assets pre-formatted for immediate deployment on modern social and web channels.

▪ Social & Profile Assets Pre-formatted square and circular avatar files and profile banners sized for X/Twitter, Instagram, LinkedIn, and YouTube.

▪ Digital Touchpoints Favicon lockups, email signature graphic assets, and social share cards formatted for seamless deployment.

▪ 1 Revision Round One structured, consolidated revision cycle to refine lockups, colors, or fonts before final package handoff.

✓ 72-hour turnaround upon brief submission

The Foundation of Your Brand Identity: For a fixed $99 USD, you receive the complete three-part system needed to present a cohesive, professional business to the market.

Start Branding

THE L30 MODEL · SCOPE BOUNDARIES

What is excluded from the fixed $99 package.

Professional design does not always need a large project structure. L30 packages focused design services into defined scopes with clear deliverables and fixed pricing. That allows us to keep the process streamlined while giving clients a clear understanding of what they are buying. Larger brand systems or corporate strategy engagements can be scoped separately:

DISCIPLINED BOUNDARIES

Excluded from the $99 Branding package:

Naming: Your business name must already be decided prior to submitting your project brief.

Full brand strategy: Customer persona discovery, brand positioning workshops, and narrative copy decks.

Packaging: Physical die-line design, manufacturing prep, and packaging engineering (available as add-ons).

Large-scale guidelines: 60-page corporate brand manuals; we provide a practical, high-utility mini guidelines sheet.

Unlimited concepts: We deliver disciplined, studio-grade visual directions rather than dozens of superficial sketches.

Unlimited revisions: Includes one consolidated revision round to keep the turnaround fast and affordable.

Campaign development: Advertising campaigns, billboard rollouts, and social media content calendars.

Complex illustration systems: Custom mascot creation, multi-scene character illustrations, or 3D renderings.

Need both your visual identity and an online presence? Order our Brand + Website Bundle for $179 (saves $19) to get a cohesive brand identity and matching single-page website developed together.

FEATURED BRANDING PROJECTS

Recent Visual Identity Case Studies

TAKE A BREAK.
MAKE IT A GOOD ONE.

offday®COFFEE FOR THE EVERYDAY.

Offday Coffee

Brand identity system & packaging direction.

Branding Case Study

Maison Petal

Patisserie identity, packaging & art direction.

Brand Identity

LAUNCH YOUR VISUAL IDENTITY

Ready for a brand that looks the part?

Fixed $99 USD. First drafts delivered within 72 hours.

Start Branding