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Offday Coffee
A fresh, warm brand identity for a slow-living coffee roaster. Created with our $99 Branding service.
DOSE OF GOOD.HOUSE BLEND 250g
A LITTLE MORE COFFEE.
Challenge & Context
Offday Coffee required a friendly, approachable brand identity that felt distinct from generic corporate coffee chains while remaining straightforward to print across various coffee bags, merchandise, and secondary collateral.
Design Direction
We established a soft, unhurried visual rhythm. Utilizing a balanced warm neutral canvas with comfortable negative space, the aesthetic channels quiet morning rituals without relying on loud, distracting marketing badges.
Identity System
The foundation centers on a custom serif wordmark with optimized, tight letter-spacing, an independent organic starburst emblem, a warm cream and deep espresso color palette, and clear typography pairing instructions.
Website / Application
N/A (Designed strictly within the scope of our standalone $99 Branding package).
Selected Outcomes & Credibility Disclosure
Delivered a production-ready suite of high-resolution vector assets, digital favicon formats, and social profile lockups. Note: This is a Self-initiated portfolio work to demonstrate the quality and scope of our visual identity services. It does not represent an active commercial company or live business outcomes.